Platform Digital has also been responsible for Nextâ€™s online communications, including the design of the firmâ€™s latest extranet site. Aimed at investors and advisers, the new extranet provides its audience with user-friendly navigation that seamlessly enables each user to locate important information with ease, appealing design and brand orientated aesthetics, and flexible customisation capabilities for sub-branding purposes.
Our involvement in strategy development and execution of ongoing email marketing campaigns and communications has also helped Next Financial grow its client database significantly. Our unified approach to branding has assisted the firm in building its brand and client relationships through regular email communications and incentives. We have also been able to provide the firm with enriched insights about its clients, through depth reporting and analysis.