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Brand Identity Design and Application (including Naming), Website Design and Development, Email Marketing

My Lunchâ„¢ Australia

The Objectives:
  • - Design and build a website that carries a high level of flexibility and usability
  • - Create an email introductory campaign that increases brand awareness
  • - Establish a presence in the market
  • - Construct a user database for driving traffic and referrals for future activities
The Process:
  • - Brand identity (including naming, research and design strategy)
  • - Website design and development including Content Management System
  • - eDM campaign development and management
  • - Creative and content development
In Detail:
My Lunch engaged Platform and Platform Digital to create and apply a full-scope brand identity system, which included naming, research and design. Included in the scope was the design and development of a promotional style website, which now acts as a critical touch-point for the brand and its customers. The site has been designed with CMS functionality for easy updating and efficient day-to-day order management, making it a cost effective solution for the business. Aesthetically dynamic and attention grabbing, the site will continue to help build the brand by aiming to attract and engage new and existing customers online.
As well as focusing on aesthetics and functionality, the MyLunch website is optimised to attract search engines for higher rankings in relevant key-word based searches.

The Results:
  • - The website effectively delivers its users with a positive online experience that continues to attract a growing number of users each month
  • - Within its first month of launch, the site had achieved a strong number of hits