- - Increase brand awareness towards the Kmart Tyre & Auto Service division by building a sub-brand aimed at everyday Australian motorists - strategically named Kruise News
- - Engage customers with the brand online through a more attractive, more informative, and value-adding e-newsletter series
- - Help KTAS improve customer insights
- - Increase website visits and staying time
- - Help build and maintain the subscriber database
- - Brand audit and market research
- - Brand strategy and management
- - Strategic email marketing planning and end-to-end management
- - Creative and technical production
- - Content research and development
- - Database management, maintenance, and member growth strategy
- - Deep-level reporting and customer insights through activity reporting and analysis
The deep-level reporting and online surveying provided by our service, including campaign analysis and management, has assisted KTAS with improving their insights into the needs and interests of their customers.
Kruise News is now a powerful tool that helps Kmart Australia Limited better its sub-brand for an increased return on marketing investment.
Our exclusive engagement has helped Kruise News become more ‘in-tune’ with the needs and interests of its intended audience - the Australian motorist.
- - The statistics for each launch consistently deliver impressive results, where the click-to-open and click-through rates have excelled industry standards
- - A significant increase of website visits, enquiries and online staying time
- - Database growth and improved brand image