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The Caminer Surgery and Laser Clinic

Brand Identity Design and Application, Website Design and Development, Search Engine Marketing

The Objectives:
  • - Increase enquiry levels and consultation bookings
  • - Compete more effectively through search marketing strategies
  • - Enhance brand awareness and customer value through content
  • - Construct a customer database for driving traffic and obtaining referrals for future activities
The Process:
  • - Brand identity re-design and application
  • - Enhancement of brand touch points and key messages
  • - Website design and development
  • - SEM campaign planning and management (Google Adwords)
  • - Database management and analytical reporting
In Detail:
The Caminer Surgery and Laser Clinic is one of Australia’s leading practices in the areas of plastic and laser surgery. Dr David Caminer, the founder of the practice, engaged Platform Digital to design and develop an attractive and informative series of websites for each main areas of the practice. Together, both sites play an important role at helping the practice acquire new clients through improved enquiry levels that lead into bookings. Aesthetically, the uniqueness and visual appeal of both sites have provided the practice with a clean, sophisticated and fresh brand image. Using design with words has helped set the right tone to the desired market.

Search engine marketing (SEM) and search engine optimisation (SEO) strategies have also combined to effectively drive traffic to site. In particular the 18 month SEM strategy and program with Google Adwords has now provided the surgery with an almost endless patient-list, and a sequence of bookings it could not have otherwise obtained through other forms of marketing. Platform Digital was able to maintain top positions in all keyword-related searches, in a cost-efficient and viable, results-driven manner.

The Results:
  • - Top positions in all keyword-related searches, in a cost-efficient and viable, results-driven manner
  • - Database growth for DM strategies
  • - Increased customer enquiries
  • - Increased brand awareness