- - Design an extranet site that aims to provide advisers and investors with a more positive online experience from previous versions
- - Plan and execute a series of email campaigns to align with new product launches and events
- - Decrease communication costs by transferring various communication items from print to online
- - Product identity design and application
- - Enhancement of brand across digital media
- - Extranet planning and design
- - Digital marketing strategy and management
- - Database management and analytical reporting
- - Online application design and development
Platform Digital has also been responsible for the strategy development and execution of ongoing email marketing campaigns and communications which has helped Next Financial grow its client database significantly. Our unified approach to branding has help the firm build its brand and client relationships through regular email communications and incentives. We have also been able to provide the firm with enriched insights about its clients through deep-level reporting and analysis.
- - Increased level of interest in Next Financial's products and services through eDM campaigns (including an average open rate of beyond 30% per launch)
- - Expected increase in client satisfactory levels through launch of new extranet
- - Database growth for DM strategies
- - Increased brand awareness