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Jump On It, now one of Australia’s largest online buying collectives, approached Platform to design and create a brand identity and a suite of websites aimed at appealingl to an aesthetically demanding, web-savvy, female-dominated audience. Our deep understanding of consumer behaviour across the online space allowed us to work with Jump On It, focusing on the use of design to effectively position its product — now capturing almost a million Australians each day. During 2010, Platform was also responsible for the Jump On It suite of online and offline communications, which included online flash banner advertisements, email design and production and more.

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Category : General | New Projects | Website Launch | Blog

During November 2009, Platform Digital had been exclusively engaged by Next Financial Limited to work on numerous brand and communication projects, including the design of the firm’s latest extranet site. Aimed towards investors and advisers, the new extranet provides its audience with user-friendly navigation that seamlessly allows each user to hunt important information with ease, appealing design and brand orientated aesthetics, and flexible customisation capabilities for sub-branding purposes.

The extranet is set for launch during early 2010 and will act as an important service delivery tool for the firm as it reaches new exciting grounds in customer service and satisfaction with the help of new technology.

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Category : New Projects | Blog

Based in Sydney, The Charrington Hotel has engaged Platform Digital to design and develop an attractive and intelligent website and online hotel booking application that is suitable to both local and off-shore customers. Aesthetically, the uniqueness and visual appeal of this website has provided the hotel with a clean, sophisticated and fresh brand image. Using authentic photography, appealing design, and the right words have helped set the right tone to the desired market.

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Category : New Projects | Blog

A specialist in equities and derivatives, Next Financial is a private investment manager offering investors with a range of innovative wealth enhancing solutions. Platform Digital has been exclusively engaged in numerous brand, communication, and marketing projects for this exciting firm. Our creative and strategic input has ensured that the firm’s digital communications is accurately aligned with its offline communications. We are also proud of the fact that our digital marketing strategy and execution of ongoing email marketing campaigns and communications has played a significant role towards building awareness for the firm’s latest products. As part of of end-to-end level service, we have also been able to provide the firm with with enriched insights about its clients through deep-level reporting and analysis.

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Our sister practice, Platform (specialists in brand and design), has been involved with the design and application of the firm’s new product identities and branding.

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Category : New Projects | Blog

Kmart Tyre & Auto Service (a division of Kmart Australia Limited) has engaged Platform Digital has the exclusive digital marketing service provider for its new digital marketing strategy. Our services to the firm include; Email Marketing Strategy, Execution and Management -including Creative and Production; Online Brand Strategy Development and more.

The re-branding and launch of Kruise News has already helped transform the Kmart Tyre & Auto Service (KTAS) brand, by offering its exclusive customers with an informative, high-response generating e-newsletter publication that is targeted towards everyday Australian motorists. Through our consultation, each issue now provides customers with appealing and exclusive offers, relevant news and engaging advice. With already surprising statistics, Kruise News is a powerful tool that is helping the brand become more in-tune with Australian motoring life and more appealing to its customers.

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Category : New Projects | Blog