Project:
Brand Identity Design, Online Positioning Strategy, Website & Microsite Design, Email Design, Creative and Production.
Client:
Jump On It.com
The Objectives:
- - Design, apply and launch a brand of high appeal to an aesthetically demanding market
- - Design the entire Jump On It website
- - Design and create all online communications, including emails
- - Design and apply all landing pages, including twitter and facebook
The Process:
- - Online brand positioning strategy and launch
- - Brand identity design and application
- - Website and microsite design
- - Email, banner and landing page design and production
In Detail:
Jump On It is Australia’s largest online buying collective. Targeting an audience who are active, social and have
money to spend - our goal was to appeal to the majority of consumers who indulge in leisure activities on a regular basis.
As the exclusive agency for Jump On It, our role was to design and create an online brand and website of high visual appeal to a savvy online consumer audience.
This included the design of a suite of websites (inc. a microsite) that provides the audience with a truly positive and exciting online shopping experience. The next phase was to then create and develop a suite of marketing communications, (including eDM campaigns), that effectively built the necessary level of awareness required to meet (and excel) launch targets.
The Results:
- - A dramatically rapid growth and online user-base
- - The most savvy online collective consumer buying experience
- - A brand identity that is striking and of true appeal to Jump On It's intended audience - based on actual consumer feedback
- - A website that is visually engaging and easy to use
